Emily Jaenson
Sep 24, 2018
New Reno Aces G.M.
Emily Jaenson grew up in northern Illinois and attended the University of Illinois Urbana-Champaign graduating from the College of Media with a degree in Advertising. Jaenson cut her teeth in sports as an intern in the Chicago Bulls ticket department where she sold season and group tickets during the 2005-2006 season. Eighty calls a day, hitting the phones, to fill the United Center on game day truly taught her that the fans are the life blood of any sports organization.
Leaving the Bulls, Jaenson took the non-profit route, planning galas, selling sponsorships, and launching fundraising programs for Muscular Dystrophy Association Chicago and then Big Brothers Big Sisters of Northern Nevada. In 2013 the Reno Aces came calling where Jaenson grew from sponsorship account executive to Vice President in two years.
In 2016 Jaenson left Reno with her family for Houston where she had a chance to volunteer for Super Bowl 51, work as Sales Director on the World Corporate Games Houston and the inaugural Houston Sports Awards Show (Houston’s “ESPYS”), and work for Houston Methodist, the number one hospital in Texas, to manage business development through their sports partnerships.
Jaenson returned to Reno on May 1, 2018 to accept the position as General Manager of the Reno Aces. Jaenson is currently the only female GM in Triple-A baseball and the first in almost two decades. Jaenson’s role as GM is to lead day to day business operations for baseball, oversee the baseball event experience, lead baseball operations with MiLB, PCL, and liaise with the Clubhouse, and ensure year round brand relevance of the Aces brand in Northern Nevada.
Jaenson is married to Shawn Jaenson, a Navy veteran, and has two young sons, Magnus and Anders.
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