Future of the National Championship Air Races

Michael (Mike) Crowell serves as President and CEO of the Reno Air Racing Association, which hosts the National Championship Air Races in Reno.

In 2003, Crowell retired from Coca-Cola and returned to Reno. From 1982-1987, Crowell lived in Reno and served as executive vice-president/general manager of Shoeshone Coca-Cola Bottling Co., and as vice president/branch manager of Home Federal Savings Bank of Nevada.  Prior to retiring, Crowell served as president/director of Coca-Cola Amatil Indonesia where he was responsible for ten bottling plants with 26 bottling lines and 142 sales centers. While there, Crowell was credited with numerous key accomplishments including a 45 percent growth in volume.

Throughout his established career at Coca-Cola, Crowell managed bottling facilities in the United States, Middle East and Asia and developed a strong reputation as a leader in sales and marketing and effective management of operational cost controls. Under his leadership, the Air Races has been able to turn around its financial position, turning a profit of over $100,000 last year after the initial budget projected a $600,000+ loss, securing the future of this event that has an economic impact in excess of $60 million for our community.